Website Redesign Strategy

A wounderful stuff from Maish Nichani. He has suggestd the framework for website redesign.

The framework embodies 4 actions:

• Eliminate what is redundant, outdated or trivial and providing no value
• Reduce what isn’t providing enough value
• Raise what has the potential to add more value
• Create what isn’t available yet but can bring more value

These 4 actions represent a reservoir of questions that can be asked about our content. But these questions need a direction. This is provided by the goals of the redesign. The stage is now set for using our background knowledge and research findings to provide answers to these questions. Here’s the setup.

As in any strategy building exercise, the magic is in asking the right questions. And the closer we are to the ground, the better the questions get.
Let’s move forward with a scenario.