By any medium necessary: How interaction designers can save the world

David Fore of Cooper Design tells us to how interaction design can serve organizational needs. He suggested a plan to improve the effectiveness and efficiency of the team.

• Get the right people on the job
• Measure the right things to define success
• Capture what's happening now, then articulate optimal processes
• Create user personas and organizational archetypes
• Stick to your guns
• Separate design from construction

Opportunities are what we make of them, not what is offered us. Just as identifying the goals of users is the first step to the best product design, the best way to work with well-meaning but ill-informed executives is to help them see the difference between what they say they want and what they really need.